The way I have done this is by having a strong social media presence; to learn . In addition, to social media, I create free content for my client base both on my blog, on two columns I write (this is one of them) and by guest posting on sites that my clients frequent. I have also enjoyed a decent amount of and get asked to be interviewed or be a resource for other content-creators pretty regularly. The point is that my clients see me online all the time and practically everywhere they go (okay, not nearly everywhere but you get my point) which allows me to stay on their minds so they think of me when they have legal needs. And it all starts with an engaging social media presence.
Rachel Rodgers runs a virtual law office focused on serving Gen Y entrepreneurs. She is living the dream and dedicated to helping others do the same. She loves cooking, long-term travel, chocolate mousse and spending quality time with her family. | | | |
I know, deep psychological insights here. But if you’re just collaging quotes together—and students who start paragraphs with quotes tend to also end them with quotes and fill them with quotes in the middle—you’re not actually writing anything. I understand this is exactly why you do it. But this practice results in an unreadable paper and a bad grade, even if the information is accurate and properly cited.
You can’t write your paper off WebMD and Livestrong pages and then list some dusty books on your Works Cited page. Yes, I’ve seen students pull this.
Surprisingly, lawyers are not the mean and nasty bunch you might have thought they were! Every single attorney I contacted not only got in touch and gave me lots of information, they all seemed pretty eager to discuss this new-fangled technology. The attorneys were young and old, some had US-based practices while living in Canada, others had dreams of practicing law from a Caribbean island and all of them were struggling to make their virtual law offices successful. Their main complaint was that they were struggling to obtain clients. Even a long term, successful, brick and mortar law office with an integrated Virtual Law Office was having trouble getting clients. (Insert sad face).
That’s a great example of how to blend a virtual office with a litigation practice. One could also try to schedule their court dates in a cluster (one way to do this would be to file various papers in succession but you’d have to be careful not to unnecessary delay your client’s cases). I have heard of another attorney who has a US litigation practice but lives/works from overseas most of the year and has another lawyer in his practice attend court hearings which, of course, is agreed to by the client at the outset.
Content cranking is time consuming but it really works for me because I love to write. One huge turn off that I have seen among blogging lawyers is writing like you would for a legal brief. No one wants to read that. I think its important to infuse some personality into it. Express who you are in your writing and tell stories about real people. Also, one thing that helped me was advice I received from Susan that there is no pressure that every article has to be long and information heavy. You can have a short article that just expresses one key point. And for those who don’t like to write, try video posts or podcasts. Lastly, you can also have staff members do the research for an article and maybe put together a draft but I am not a fan of ghost writing. Blogging is a way that potential clients and clients get to know me, if someone else is writing, then they aren’t getting to know me. As Susan says, “you are the product.”
You’ve done an awesome job cultivating a strong reputation online through social media that has helped to quickly build your client base. A lot of that involves having really good writing skills and commitment to cranking out content on a regular basis. Any suggestions for how business virtual lawyers can improve their writing skills, especially for blogs, and fit that into their busy schedules? Are you using any form of document assembly or automation in your virtual law office to streamline some of the business setups that you do to free up more of your time for writing/social media?
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Type of culture (Pluralism, Dualism or Salad bowl)
Modes of communication in the organization (i.e., written or verbal)
Nature of authority (i.e., recognized social rank)
Motivational techniques (e.g. intrinsic or extrinsic used to influence productivity and performance)
Areas of EQ (emotional quotient) embraced by the organization
Virtual elements (i.e., teleworking and virtual offices)