is set for a world first with a campaign that sees the brand dominate the world’s busiest terminal by rebranding as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has permitted a brand takeover of Terminal 5.
Terminal 5 will include a quarter-mile-long main building at the west end of Heathrow for domestic and short-haul flights, and two nearby satellite buildings that will primarily handle long-haul services. The buildings will be connected by an underground shuttle.
Terminal 5 has 112 stores and restaurants and cost $8.4 billion. It took the British Airports Authority, the operator of Heathrow, seven years to build as part of an effort to improve the world's busiest international airport. The terminal will only serve British Airways customers and will handle its first flight March 27.
The fully integrated campaign includes activation, PR support and domain sponsorship of the Terminal 5 home page online, which will also feature the rebrand ‘Terminal Samsung Galaxy S5’. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can try out the phone for themselves.
LONDON — British Airways showed off its new terminal at Heathrow Airport today, a light-flooded, gleaming white modern facility with some of the latest technology, a first-class lounge with a cinema and a five-story-high wall of windows offering a view of Windsor Castle.
The $850 million, 625,000-square-foot terminal is much smaller and more respectful of its site than the initial concept that so riled preservationists last year.
Jet Blue commissioned Gensler and Associates to design a new terminal adjacent to Terminal 5, which, though still in concept phase, was released last month.
Alan Sullivan, MD at JCDecaux Airport, adds: “This is the first time an advertiser has rebranded a terminal for a major product launch. It’s a fantastic example of a client working in partnership with ourselves and Heathrow to deliver a spectacular Media First. It makes a bold brand statement at the world’s best airport terminal, as awarded by Skytrax.”
“The exhibition is a great opportunity to let the public enjoy the space,” said Tragale, “and to show other potential uses for it.” Plans for Terminal 5’s future have been contentious, with a battle played out publicly last year between the PA and preservationists who objected to a new terminal design concept that would have engulfed the landmark.
With branches in Terminals 1 to 4 (and plans to open a new branch in Terminal 5), Burberry offers its timeless fashions across Heathrow Airport.
Fiona FitzGibbon, Head of Out of Home at Cheil UK, comments: “The Galaxy S5 is the biggest mobile phone launch of the year and we wanted to go truly above and beyond when it came to building awareness. We have created an extraordinary partnership with London Heathrow. As a result, what we’ve created here for Samsung is something no brand has ever managed before. For two weeks every passenger travelling through the world’s busiest international terminal will see the Galaxy S5 everywhere they look.”
BOSTON –In anticipation of the 53rd annual Head Of The Charles Regatta this weekend, Massport is pleased to announce a new exhibit in Boston Logan International Airport’s Terminal B celebrating the
Larger airplanes, increased passenger flow and automobile traffic, computerized ticketing, handicapped accessibility, and security screening are just a few of the challenges that Terminal 5 (as it’s officially known) could not meet without serious alteration.
The airport is located 20km west of London City Centre. The airport has 5 passenger terminals, two runways and a host of public and private transportation options.