Blue Ocean Strategy (BOS) will be applied to the marketingissue and the framework provided by BOS used to formulate a marketing solution supported by other marketing concepts and analytical tools.The analysis must demonstrate:
(a) group understanding of the predominant marketing systems in the Client Partner industry
(b) the potential to develop ‘blue-ocean’ strategies for the Client Partner
(c) application of the analysis to the Client Partner.Structure of final written Report and suggested topic areas to be covered
Marketing Report Objective
Clearly identify the marketing report objective, based on the Client Partner and the particular marketing issue identified that relates to this industry.Phase 1- Basic Demand Conditions – typical questions subject to industry
• Consumption patterns – Amount of consumption by type and trends, fluctuations and cycles in demand.
• Who buys and consumes?
The growing shift to light-emitting diodes (LEDs) in the last two years is encouraging, with LEDs representing 15% of total residential lamp sales in 2015 (expected to have grown to nearly 30% in 2016). Effort is needed in markets everywhere to ensure that progress carries over to high-performance appliances and equipment.
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Identify the key ways that Apple’s Progress Report has changed since last year.
Examine the manner in which Apple’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.
Provide detailed speaker notes of what you would say if you were delivering the presentation.
Submit a reference page with at least two (2) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.
Our 2016 Global Social Impact Performance report marks our progress as a company, one that’s performance-driven, through the lens of humanity. In a year of tumultuous changes around the world, we’ve exceeded most of our goals to help our people and the communities we serve, while achieving another year of record financial performance.
NIH requires use of the for ALL Type 5 (non-competing continuation) annual progress reports. NIH use of the PHS 2590 is restricted to progress reports for administrative extensions (Type 4s; e.g., SBIR/STTR Fast-Track Phase II application).
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(See Appendix 3 for Model andChapter Table)
• Marketing Budget, Implementation and Control Program: Prepare on marketing investment analysis with budget, implementation and control program.
Starbucks supplier diversity program strengthens our supply chain and serves as a critical component of our commitment to ethically source our products. Our program focuses on developing business relationships with companies that are at least 51-percent owned and operated by a minority, a woman, someone who is LGBT, a veteran, or a person with a disability. By actively seeking diverse suppliers, we both support our business and invest in the communities in which we do business. This not only helps us identify and deliver high-quality, innovative products and services across all business channels, but also drive value and economic development. Since first reporting our spend with diverse suppliers in 2000 – then totaling $38 million – our program has grown to almost $700 million annually. This accounts for approximately 10% of our total spend in the U.S. and Canada. We have set year-over-year growth targets with an ultimate goal of achieving 15% of spend with diverse suppliers. Our comprehensive approach to supplier diversity ensures our program and goals are part of the foundation of our strategic sourcing process. In addition to setting purchasing targets reflected in our supply chain partners’ goals, our sourcing team proactively supports diverse supplier development. Beyond simply identifying strong candidates, we actively coach and develop high potential suppliers.