However, with price being set so low, it is necessary to understand that Pizza Hut will need to sell 1.63 BIGFOOT Pizzas to every one "Other Pizza." This is significant because it will be difficult to achieve a large enough sales volume to compensate for the difference in margin as well as the lost sales.
The family dining situations, described in the Pizza Hut marketing research, indicate there are alternative sectors in which a marketing campaign could be launched to improve Pizza Hut's overall sales and profitability.
At many Fast Food Restaurants, strategy of JUST IN TIME – (JIT) has been applied and has brought many benefits to the organization and added value to the organization. This “just in time” system has helped in reducing the costs by drastically cutting down on inventory levels and wastage.
– Using examples specific to the chosen company (Pizza Hut) describe the characteristics of (JIT) most useful for the fast food industry.
*The chosen Fast food Restaurant is Pizza Hut.
Case Analysis Report:-
Q1. What are the Marketing Mix variables addressed by Pizza Hut and how? (Approximately 500 words)
Q2. Identify Pizza Hut’s success factors in relation to online customer experience with the application. Why was the application effective and what will be your recommendation for further
improvement? (Approximately 500 words)
This product was conceived as Pizza Hut's primary rebuttal to Little Caesars' "two for one," and from our regional market testing it seems to have a good chance of succeeding.
Our love group makes up the most significant part of Pizza Hut's revenue and by further targeting this market we can increase revenue by an additional 16.6 percent (See Exhibit 8).
You local pizza hut claims that the delivery time of their pizzas is normally distributed with a mean of 30 minutes and a standard deviation of 10 minutes. You order a single pizza and it arrives in 42 minutes. How do you disprove the chain’s claim?
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Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence.
First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT.
Upon completion of our research and analysis our marketing team has reached a conclusive decision that Pizza Hut should not pursue the proposed BIGFOOT Pizza product launch.