The second part of the question is more precise and locates only premium price brands and asks how they can shield themselves from competitive pressures. Here candidates can take on the marketing mix perspective and blend it with what they may know about the marketing environment.
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Economic recession is the gradual and non-critical reduction of the production or the reduced tempo of the economic growth. The reduction of the production is characterized with the zero increase of the GNP or its gradual fall during the half of a year. Recession is one of the phases of the economic cycle, which comes after the economic boom and is followed by depression.
The global recession has also triggered a fall in household wealth and a disruption in consumer confidence with consumption forecasted to contract by 0.25% in 2009-10....
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The definition of branding should be established at the outset along with the immediate recognition that there are ‘premium’ and ‘low cost’ brands and that the shift to branded goods could in fact be accelerated in a recession as consumers gravitate to products they trust.
Economic recession is a complicated and serious problem which touches upon everyone. The economic fall is a big problem for the financial background of an individual and the whole country.
In the face of the global recession, consumers are spending less on heavily branded goods. How can firms that have invested such large sums of money on branding in order to justify premium pricing, adapt to this challenging marketing environment?
This question is challenging as it invokes a number of different concepts is the marketing unit (branding, pricing, marketing environment and the marketing mix).
The production falls, the unemployment increases and no one knows what to do. The student has a lucky chance to test his knowledge and critical thinking analyzing the economic recession problem for a term paper. The student should explain the meaning of the recession, present its type, cause and effect and the methods which can stop the recession or soften its negative impact on economics.
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Economic recession is a part of a big cycle of economics which can not be omitted. When the company reaches the success and improves its condition to the high extent, it becomes obvious that such a growth can not last constantly. After the big boom there is a big fall. So, recession is the bridge between the boom and the depression or economic crisis and only smart and creative decisions of the government can change the situation for the better. Very often economic recession is used by the politicians who want to come to power. They accuse the government in the economic fall in spite of the fact that it is impossible to stop it, as it is a natural process.