Marketing mix is the policy which determines the position of the company’s goods and services on the market. It is obvious that in order to achieve success in marketing, one should be aware of all the aspects and methods of the process. The key factors which play the essential role in marketing mix are the quality of the product, its price, the place where it is sold and promotion or advertising.
Refer to the cereal company scenario described in Module 4 in which you are to assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that, as they evaluate marketing opportunities in different metropolitan areas, they will be better able to predict the success of different approaches to their marketing mix. You have decided to use a survey to gather the data you need.
An explanation of the advantages and the disadvantages of survey methods.
A description of the situational characteristics, the task characteristics and the respondent characteristics that are factors that should be considered when selecting the survey research design for a marketing research project.
Your recommendation for use of either a person-administered survey method, a telephone-administered survey method, an e-mail survey, or an Internet survey method and the justification for your choice.
Statements of each of the four hypotheses to be tested (one for each element of the marketing mix).
A statement of the null hypothesis to accompany each hypothesis statement.
An explanation of the benefits of hypothesis testing.
A description of the statistical technique that should be used for testing each of the hypotheses and an explanation of why that technique should be used.
An example or description of a perceptual map and a supported recommendation of whether perceptual mapping should be part of the project.
Write a 6- to 8-page paper in Word format. Apply APA standards for writing style to your work.
Fibreco has access to significant volumes of softwood species, including Douglas Fir, Lodgepole Pine and SPF mix (White Spruce, Lodgepole Pine and Balsam Fir). To serve our wood chip markets Fibreco maintains core volumes of wood chips under long term contracts from BC sawmills in addition to purchasing additional wood chips and utilizing wood chippers as necessary to meet market demand.
Every young professional who wants to achieve success in business should be aware of the principles of marketing mix. A good term paper is a detailed research of the components and factors which influence the success of the company and presentation of brand new ideas which can improve the system of marketing mix considerably, because business is a dynamic process which develops all the time. One is expected to read reliable information about marketing mix in textbooks, periodicals and in the Internet in order to improve his knowledge on the question.
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Fibreco Export Inc began operating as a supplier of wood chips to the world pulp and paper industry in 1977. The Japanese market has always been an important part of Fibreco’s business, resulting in a highly-regarded reputation and excellent customer relationships in the Japanese pulp and paper industry. Our wood chips also provide fibre for domestic newsprint mills and for producing NBSK market pulp in British Columbia. For more than 35 years, Fibreco Export has been a significant supplier of quality wood chips to BC and world pulp producers.
The target market for Diesel is characterized by consumers who want a unique way of expressing themselves in terms of fashion. The CEO Renzo Rosso delved into the 1960’s rebellious fabric when he began the project and he seemed to express the rock and roll denim as well. He merged the two ideas to produce uniqueness and this attracted people interested in the redefined rock and roll jeans look. Since the passion was mainly to launch its own lifestyle, people conformed to the idea and were impulsively interested in its array of other fashion products.
(Guilding, 2014) Appendix 1 “Although Marketing often focuses on single transactions for products, services or ideas, marketers also take longer-term perspectives”.
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, . Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:
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The paper will use an organization to describe how each of the four elements of the marketing mix affects the development of the organization's marketing strategy....