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Effective Papers: Research Paper on Starbucks

Using the example of a custom furniture builder who has recently introduced a standard retail line of furniture, the paper considers the advantages of information technology in terms of production and supply management, the redesign of production processes, use of just-in-time warehousing and supplies, and a number of other innovations that will ultimately serve the goals of the company.

Strategy evaluation
To evaluate the strategy’s suitability, one can perform a porters five forces analysis of the industry to understand and analyze what influences the industry demand levels, where more power lies in the industry, and the profitability drivers. This will be quite useful in selecting an appropriate strategy statement and plan to use in order to identify and attain goals of the firm.
Industry profit drivers and demand determining factors
The major aspects that affect the demand for quality coffee and snacks in the industry include health outlook, coffee prices in the world, disposable income, and demographics among others. The industry is always affected by macroeconomic factors that influence the growth in household disposable income. During the economic depression, the revenue earnings and profit margins in the industry were adversely affected by a decrease in disposable income caused by the high unemployment rate and stagnant wages.
The industry is also dependent on the relative consumption rate of coffee where in times of high demand or increased coffee consumption, the revenues earned by coffee shops also increase. More disposable income motivates an increase in consumption because when the economy is better, the consumers’ budget can purchase more products.
Coffee is the main input in the value chain of the players in the industry. Therefore, the price of coffee beans greatly determines the costs incurred and profitability margins. The increasing demand of coffee in more countries and its low supply has resulted in the global price of coffee rising sharply (Bussing-Burks 2009 p.65).
Market structure and development, and industry performance
The coffee industry is in a mature stage and moderate level of consumption. Current trends in the world have had people shifting to healthier lifestyles. Consumers are becoming cautious about what they drink and eat, and gaining knowledge about matters related to diabetes and obesity, which could pose a threat to the industry. However, this brings forth the opportunity for participants to include more healthy products in their product mix to cater for the needs of everybody.
Starbucks has a bigger market share control giving it considerably more market power in influencing industry trends. The regulation level in the industry is moderate with minimal government intervention except for when importing coffee beans. The technology advancement rate is not high therefore; technologically innovative companies have an upper hand. The capital intensity may be relatively medium to the availability of leasing options and the revenue volatility is similarly medium.
Retail prices for coffee beverages vary from shop to shop. Due to the volatile costs of coffee beans in the world, retail prices tend to change. The industry is exceptionally labor intensive and the average revenue per worker each year may be about $40,000. In addition, the stores and outlets are highly dependent on part-time employees although most workers require a small number of skills. Typically, a coffee shop may have ten to fifteen workers and one manager. Sales are seasonal, with the highest being realized during the fourth quarter of the year due to the winter holiday. Poor weather conditions adversely affect sales realized as store traffic reduces. Large companies’ inventory lasts for 40 to 80 days of sales. Accounts receivables run for short periods sales due to the nature of customers. Generally, the industry is profitable and characterized by large sales and high stock turn over which is highly influenced by demand determining factors of the products.

Essays - largest database of quality sample essays and research papers on Conclusion Of Starbucks

Oct 11, 2010 · Research Paper on Starbucks ..

Additionally, information regarding incentives provided at Starbucks, Ben & Jerry's and Microsoft are discussed.

Review the case study found in Chapter 3 of your text titled “Starbucks’ Structure” and write a paper that answers the four case study questions listed below in narrative form using APA format. Provide supporting rationale into your responses to the case study questions. Infuse vocabulary learned from the course in your case study analysis. The case analysis should be three to four pages long, excluding title and reference pages, with at least two references.

This collective information and some reading on entrepreneurship journals, books and articles have brought to the idea on writing this paper, towards certain perspective, on successful entrepreneurial characteristics....

Economy/Starbucks Corporation term paper 4253

Review the case study found in Chapter 3 of your text titled “Starbucks’ Structure” and write a paper that answers the four case study questions listed below in narrative form using APA format. Provide supporting rationale into your responses to the case study questions. Infuse vocabulary learned from the course in your case study analysis. The case analysis should be three to four pages long, excluding title and reference pages, with at least two references.

Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products.

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Research papers on starbucks - Ryder Exchange


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