That’s not to say measuring ROI is a snap. cites an Adobe white paper that says 88% of 750 surveyed marketing professionals didn’t feel they could accurately measure the effectiveness of their social media campaigns. Fifty-two percent said that dealing with social media ROI was their biggest frustration.
Social media sites continue to attract enormous attention from the world population. These sites range from Facebook to Instagram, Twitter, among others. It is impossible to ignore the role these sites play in the modern society. However, regardless of their benefits, these sites come with their share of disadvantages. This paper, therefore, explores the different aspects of social media; from their history to both their negative and positive impact, with relation to the society. Questionnaires, surveys, and other data collection methods are utilized in this study. The researchers expect to obtain both negative and positive views from the individuals who consent to participate in the study.
For this study, a summated scale score will be used. This is due to various reasons. A summated scale score allows for the use of multiple items in combination. In this case, the variety of questions tests different aspects. Apart from this, the questions have no particular right or wrong answer. This makes the summated scale score a suitable choice. Furthermore, the score is not used for determining the ability that in this case is true. This research seeks to gather individual’s views with regards to social media. Also, a summated scale score has good reliability and validity. A summated scale score is easy to develop.
To determine its reliability, the questionnaire will be divided into two parts containing a variation of the same questions. This will be a parallel forms reliability that will correlate the two outcomes to evaluate results’ consistency. Since, reliability is not sufficient by itself, the validity of the tool used for assessing the study will be determined by sharing the questionnaire with experts in the research field to determine the soundness of the questions. Moreover, this will help determine whether the questions will measure the impact of social media on society. Sensitivity will be determined by giving a variety of questions on the same aspect to get the true opinion of the participants.
Data Analysis Strategy
Once the researchers complete the field survey, and the questionnaires or interviews are completed, the data must undergo editing, coding, and analyzing the results of the study. The assignment of transforming the data in the questionnaires into useable results involves numerous discrete tasks such as initial editing of the questionnaires, entering of the data, editing using a computer, correction of the data, analyzing it, and interpreting the final results and report preparation. Coding of the data is transforming primary data into a version that can be interpreted easily using computer software. This method is crucial because it involves classification of information that is an important step during preparation of the primary data for computer processing using statistical software.
Descriptive statistics used in the study describe the fundamental features making the data. They include the summary of the sample size and the measures chosen in the study, which is a total of ten people in my organization. These statistics combined with some simple analysis in the form of graphs make the virtual basis of the study’s analyzed data. Descriptive statistics is the description of the data and its representation In addition; there will be provision of the information about the population in which the sample is derived from. Every type of variable must determine the descriptive statistics nature and how the calculations are carried out and the manner of reporting or displaying the statistics involved.
In measuring the central the measures of the central tendency, calculations of the means, mode, quartiles, and the median are vital. Measures of dispersion will be calculated using the variance, range, interquartile range, and standard deviation using the codes used during coding of the data. The measures of the central tendency will provide information about the distribution center of the values of the codes applied to the study. Use of graphs to display results is a way of presenting the descriptive statistics. The graphs are a good method of identifying the data patterns. A histogram will be used to indicate the number or frequency of the observations falling in diverse disjoint categories separating those using fixed intervals.
While conducting research, ethical dilemmas are bound to come up. To minimize these issues, several steps will be taken. First, the researcher will ensure that they get consent from the individuals for them to participate in the research (Drew, 2008). Secondly, the capacity of the participants will also be determined. This shall be in relation to legal qualifications by age. Moreover, voluntariness of the participants shall also be taken into consideration. Every individual, who participates, must do so willingly without being under any form of coercion or distress.