Alliteration is when a sound is repeated. It is often used in poetry as well as newspapers. Newspapers use it to attract the eye and make it more memorable. For example, Media makes Madonna Mad. The 'm' is repeated 4 times.
Headlines are often ambiguous making the reader look at the article. If we take the above headline the word 'mad' is ambiguous because it could mean insane or it could mean very angry. Also, the word drunk is ambiguous in the word play example above.
To avoid repetition newspapers use referencing a lot. This is using a pronoun or another noun instead of a name. Next time you read an article find the main subject and see how many different ways the writer refers to this. In the extract of the article below Madonna is also referred to as the singer and she. Relative clauses are used to give more information about the noun and also save space on the page. In the extract there are two relative clauses, the first tells us that Madonna is in America and the second that she is 50.
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A key part of newspaper language is word play. Words with two different meanings in English can be used in an amusing and entertaining way. This is called a pun. For example, Short-staffed? That's fine by Mr. Sarkozy. This headline plays with the word short. Short-staffed means that there are not enough staff to do the job. However, this article refers to the fact that during a visit to a factory all the staff he was introduced to were short because he is only 1.7m!
I hope that this short insight into newspaper language will encourage you to read more articles from English newspapers. With most of them available online it is easy for you to find one that you enjoy. It is also interesting to read the same story from two different newspapers and compare the language and see which you find easier to understand.