Frequency discount - A discounted advertising rate that is given by media to advertisers for placing multiple ad placements within a given time frame.
Display Advertising - Print advertisement that is placed outside of classified advertising. Display ads can range from small to the full size of the print page. Ads generally contain typeset copy, graphics and design to attract customer interest. The size of the ad is based on number of columns wide by number of inches tall.
Column Inch: A unit of measure by newspapers whereby advertisement space is purchased by the width, in columns, and the depth in inches. For example, an advertisement that is three standard columns wide and five inches tall (or deep) would be 15 column inches.
Trib Total Media delivers news, information and advertising to portions of Allegheny, Westmoreland, Armstrong and Butler counties in Southwestern Pennsylvania. We strive to meet the ever-changing needs of our subscribers, advertisers, and partners by delivering the news where, when, and how our readers would like to receive it. By offering a multimedia suite of products and services including daily and weekly newspapers and weekly shoppers along with websites, direct mail, promotional products and media planning, we are the single source solution for all of your advertising needs.
Insert: Advertisement or other promotional matter published by an advertiser to be inserted in a magazine or newspaper. It may be bound into the publication or inserted loose without binding.
: Explore the world of advertising English and deal with the changes of the massage as your students change media. Draw an offbeat product or a serious one on a piece of paper. If you are stuck for ideas here are a few to get you started:
Media Kit: Information offered to potential advertisers by publishers to help the advertisers understand the publishers rates, visitor demographics, terms, etc.
Classified Advertisement: In print media, any advertisement that is limited to certain classifications of goods and services (such as program and events listings) and usually limited in size and content.
Media Outlet: A publication or broadcast organization that transmits information, news, entertainment, and advertising messages. Media outlets can include print publications, electronic newsletters, websites, billboard, radio stations, as well as broadcast and cable TV stations.
Medium (plural, Media): A vehicle or group of vehicles—such as newspapers, websites, television, cable television, radio, billboards—used to convey information, news, entertainment, and advertising messages to an audience.
Agency Commission: The agency's fee for designing and placing advertisements. Generally, this is calculated as 15 percent to 20 percent of the amount spent to purchase space or time in the various media used for the advertising.
Rate Card: Information cards provided by both print and broadcast media that contain information about advertising costs, mechanical requirements, special issues, closing dates, cancellation dates, circulation data, etc.
Run-of-Press (ROP): A newspaper publisher's option to place an advertisement in whatever section is available rather than in a preferred section, such as business, education, or classifieds. Also known as run-of-paper.
Advertising: A paid commercial message promoting the university and/or its campuses, units, programs, events, and people. An advertisement can appear in print or electronic publications, including internet sites and CDs; on radio, television, or other means of electronic distribution (such as podcasts); and on public media such as banners, billboards, kiosks, and signage in transportation hubs.
Advertorial - A print advertisement that is deliberately intended to resemble editorial matter or story in a newspaper or magazine.