Age has little to do with the value of a collectible, since the price of just about everything is decided by supply and demand, with the latter being the far more significant factor. If, let us say, just four issues survive of a certain newspaper, but there is only one collector who wants one, then the demand is satisfied and remaining specimens are of low value in spite of their great rarity. If however a hundred people want the same item, then its value grows as these collectors seek to outbid one another for its possession. And if a thousand specialists simply must have one for their collection, then the piece can grow to be of substantial value. This helps to explain why, for example, I can offer a two hundred year old British newspaper for $10.00, while an original edition of the famous headline issue of the 1948 has a value today of over $500.00. Because of the publicity surrounding that newspaper -we have all seen the famous AP photo of a beaming Harry Truman holding aloft a copy- the few that were not immediately recalled by the paper are very much in demand, while there are relatively few American collectors interested at present in the "atmosphere" content of the much older newspaper.
Costs for a specific billboard are determined by the board's size and the amount of traffic that passes its location.Bleed: Allowing a picture or advertisement to extend beyond the normal margin of a printed page, to the edge of the page.Broadcast TV: Television stations whose signals are carried to households over airwaves.Bus Card: An advertising poster attached to the side or back of a bus.Bus Wrap: An advertising message imprinted on high-quality vinyl adhesive that is attached to the bus exterior.Cable TV: Television stations whose signals are carried to households by cable and paid by subscription.Camera-Ready Ad: An advertisement that has been output through a high-quality laser printer and is in sufficiently finished form to be photographed for printing.Channel: Any medium through which a message can be sent to a receiver, including oral communication, print media, TV, and the internet.Circulation: The total number of distributed copies of a publication at a specified time.Classified Advertisement: In print media, any advertisement that is limited to certain classifications of goods and services (such as program and events listings) and usually limited in size and content.Closing Date: The date by which all advertising must be ordered from a specific medium in order to secure dates, times, and placements.Column Inch: A unit of measure by newspapers whereby advertisement space is purchased by the width, in columns, and the depth in inches.
A marketing plan should be researched and developed to include an outline of what goals the campaign is to achieve, how to accomplish those goals, and how to measure the success of the campaign in achieving those goals.Media Kit: Information offered to potential advertisers by publishers to help the advertisers understand the publishers rates, visitor demographics, terms, etc.Media Outlet: A publication or broadcast organization that transmits information, news, entertainment, and advertising messages.
During "drive time," radio advertising costs more because of increased listeners.Duration: The length of viewing/listening/broadcast time (in hours:minutes:seconds) for a radio, television, webcast, podcast, CD, video, or other electronic formatted production.Editorial Calendar: The part of a magazine or newsletter media kit that describes the editorial content planned for each issue in the coming year.Flat Rate: A media rate that allows for no discounts.Full-Service Agency: An agency that handles all aspects of the advertising process, including planning, design, production, and placement.Impressions: Use each news outlet's circulation number (or listenership, viewership, audience, or number of subscribers or members).Inline Ad: An online ad located anywhere on the page that consists of a few lines of copy and/or an image together with a link or email address for action.Insert: Advertisement or other promotional matter published by an advertiser to be inserted in a magazine or newspaper.