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Marketing Research is defined by McDaniel & Gates (2007) as the “planning, collections, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management” (p.

The data the company collects from the research tools will help determine a future marketing plan that appropriately positions their product and resonates and connects with the customers Kudler is trying to attract.

Conducting marketing research means …research papers on service marketing

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Marketing strategy is a broad structure of methods and schemes which are aimed at the promotion of the production on the market and receiving of the biggest income. The student who has marketing as his major can research the problem of marketing strategy in detail and observe the issues and question of the problem which have never been mentioned before. One can insert his ideas, methods of the research and literature review into the research proposal with the purpose of convincing the professor in the success of the chosen topic for the analysis.

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Therefore, Plan II of the marketing research plan will focus on the research tools that will be utilized.

The primary focus of this report is to analyse key issues that face marketing researchers in relation to the use of Radian6's software, and to provide recommendations to marketers who are considering using the software to gather marketing information and engage customers.

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