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Determinants of SME international marketing communications.

International Marketing research carries the role of explaining and predicting the unique intricacies involved in shifting business from a domestic operation to international context and the establishment of a framework that systematically addresses the key differences. The intuition that marketing principles are similar in some regards yet varied in others is not a novel proposition. However, an approach that seeks to bring out the similarities and differences in order to outline an empirical basis for international cross-national comparabilities is a noble contribution in terms of international marketing research which invaluable for decision making as a firm moves into international operations.

European countries adopted a regulatory framework that works to promote competiveness in the single telecommunications market. This policy compels Vodafone to reduce wireless network termination rates. Other regulatory terms require the a 70 per cent reduction in the roaming rates as a way of implementing a euro tariff aimed at further reducing the charges of making calls within the European Union countries (Saplitsa, 2008).

International Marketing - Term Paper

Free international marketing Essays and Papers - …

This paper will examine a global expansion case study and how to perform marketing research in a global economy....

In this essay different subjects concerning the fundamentals of marketing theory have been discussed and how they affected the traditional market and the present market....

Vodafone’s brand consolidates its position in the Eastern Europe market. The company is a leader among European telecommunications companies and as at 2011 it accounted for 15.7 per cent of the market share (Market line, 2012). It has made considerable investments in its brand through advertising and sponsorship of world class sporting events (MarketLine, 2012).The strong brand has enabled the company to enter into the Eastern Europe market and cover a wide customer segment. Its high speed technology is aimed at the youthful and tech savvy population. It also serves the corporate clients segments as many organizations are increasingly using the internet to increase visibility through digital marketing. The unified telephone services are tailored to provide quality voice to corporates and homeowners alike. Essentially, Vodafone’s products in Eastern Europe address the youth, older people as well as the corporate organizations.

Free international marketing papers, essays, and research papers.

The Ansoff matrix is fundamental in assessing Vodafone’s products and services suitability for its market. Vodafone concentrates its efforts in selling converged voice services as well as data services in the eastern European market. The company ensures that consumers access quality voice services and high speed internet services. It is consistently improving the quality of data services because it realizes that the voice market in the region is approaching maturity with particular saturation of the wireless market. The company is strategically investing in its data services to allow more customer satisfaction through immediate internet which is enhanced through upgrades on the third generation platform as well as the planned fourth generation upgrade scheduled for 2014. The company has also invested in quality voice services and it allows customers to access integrated billing for the unified phone service.

Moreover, the concept of marketing is vital as it is based on the targeted market and the type of the product to be promoted.

The main focus of this study is to assess the impact of growth of the number of Internet users on the marketing industry and the findings of the study could be helpful for marketers, advertisers, PR professionals and many more people in the marketing industry....

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International Marketing | Ideal Term Papers


International Marketing – Marketing Papers

Domestic Marketing: involves the company manipulating a series of controllable variables such as price, advertising, distribution and the product in a largely uncontrollable external environment that is made up of different economic structures, competitors, cultural values and legal infrastructure within specific political or geographic country boundaries: International Marketing: Involves operating across a number of foreign country markets in which not only do the uncontrollable variables differ significantly between one market and another, but the controllab...

International Marketing Strategy Report - Rush Term Papers

In assessing Vodafone’s decision to pursue new markets in the Eastern Europe region it is important to make careful considerations about the barriers to entry into the telecommunications industry. Vodafone’s’ wide network coverage in other parts of Europe simplifies entry to the industry because it makes acquisitions and partners with companies that have wide network coverage. This provides an advantage to the company in terms of pricing because it can afford to offer its services at lower prices because of its wide network coverage. The company develops the acquired networks and is not burdened with the extra costs of advertising and promotional strategies to create awareness about the service in new locations. The fact that Vodafone’s acquires already established infrastructure makes it easier for the company to quickly launch its services to an already existing customer base. It is also beneficial because the company makes the most out of the positive reputation of the company from which it acquires the infrastructure as well as its own internationally recognized strong brand. This is double visibility and customer confidence benefits for the existing and the potential customers.

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Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail.

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