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Determinants of Newspaper Circulation - , 2016

We conducted formal interviews with 12 health reporters between January 2002 and January 2003 (see Appendix A). Although the list of interviewees is not exhaustive, it includes reporters from English-language and French-language dailies, reporters from metropolitan dailies and national newspapers, and the health reporter for Canadian Press, Canada’s national wire service. Each was fully informed in writing of the purpose of the research and our specific interest in social determinants of health, and they agreed to speak on the record. The interviews were recorded and subsequently transcribed by research assistants. Each reporter was asked the same set of 13 questions dealing with three general areas: their sources for stories; the particular kinds of health stories their newspapers favour; and their views on the factors influencing Canadians’ health (see Appendix B). Interview-specific follow-up questions were also asked so that the reporters could elaborate on their initial responses, clarify points, and/or provide examples or illustrations to support their comments.

In a companion paper to this one (Hayes et al., 2007), using a sample of 4,732 stories taken from 13 of Canada’s largest-circulation newspapers (published in English and French) over an eight-year period, we found that two-thirds of health stories focused on health care. Only about 5% of stories dealt with broader social influences upon health. In this paper, we present the results of formal interviews with health reporters at Canadian daily newspapers in an attempt to better understand the apparent inversion in relative emphasis given to specific health influences within research evidence and policy rhetoric on the one hand, and the prominence afforded these topics in Canadian newspapers on the other. This article seeks to answer three central questions about health reportage: how do reporters demarcate such a vast topic as health? where do they find their stories? and to what extent are they familiar with research into the social determinants of health?

Determinants of Newspaper Circulation

Determinants of newspaper circulation

A newspaper's circulation is the number of copies it distributes on an ..

Reporters who staff the health beat for Canadian daily newspapers play a central role in determining how health is covered, drawing attention to some health issues and largely ignoring others. In seeking out stories and story ideas, health reporters depend to a considerable extent on health care workers and health researchers. They remain cautious and skeptical about news items emanating from pharmaceutical companies circulated via press releases and press conferences, believing that Canadian companies’ prohibition from using media advertising to promote their products directly to the public compels companies to seek press coverage as a form of free, and flattering, publicity.

If health reporting in Canadian daily newspapers gives little coverage to the social determinants of health (Hayes et al., 2007), the most obvious reason would be a lack of familiarity with the research on the part of health reporters. Louise Lemieux (2002) of Le Soleil, the longest-serving health reporter interviewed, said she was not aware of social determinants research. Mark Kennedy (2002) of the Ottawa Citizen said he was not convinced that socio-economic characteristics were a determinant of health, claiming he hadn’t seen substantial evidence to demonstrate the case. Carolyn Abraham (2002) of the Globe and Mail questioned whether it was fair to consider social factors determinants of health “or indirect measures of something else.” In other words, are social factors such as income and education determinants of health or determinants of individual health habits such as diet, exercise, alcohol consumption, and smoking?

Daily newspaper circulation; ..

This article is part of a larger research program of the Canadian Health and Media Project (CHAMP) devoted to examining health literacy in Canadian daily newspapers. The research program applies several methodologies—including content analysis and framing analysis—to assess the ways in which news reportage about health incorporates scholarly and public policy understandings of the many influences known to shape the health experiences of general populations, and the relative importance placed upon different health influences (see Hayes, Ross, Gasher, Gutstein, Dunn, James, & Hackett, 2007). In other words, given the infinite number of ways such a vast topic could be discussed, and the countless potential newsworthy stories to be told that might speak to the health of Canadians, what stories do we see and why? This research aims to support the dissemination and adoption of population health approaches to public policy by shifting public discourses on health to include such dimensions as housing, early childhood development, workplace organizations, social integration, material equality, and so on.

Figure III Newspaper Circulation Per Capita 1958 1992 …

Abstract: As part of a research program called CHAMP (Canadian Health and Media Project) devoted to examining health literacy in Canadian daily newspapers, and operating from a theoretical framework that posits journalism as a practice of representation, this article is based on a series of formal interviews with English-language and French-language health reporters. The interviews sought answers to three central questions about health reportage: how do journalists demarcate such a vast topic as health? where do they find their stories? and to what extent are they familiar with research into the social determinants of health? It concludes that in spite of their dependence upon published scholarly research as a source of news stories, Canadian health reporters overemphasize the roles of the health care system and personal health habits in the production of Canadians’ health, and they underemphasize the role of social determinants.

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determinants of newspaper circulation


Determinants of newspaper circulation Term paper Help

AB - This study offers a new approach to the problem of time-series studies and attempts to set up a model to account for the growth in demand for daily newspapers Using U S data on a state-by-state basis for 1850 to 1970, we have used a marketing approach What conditions were necessary for the survival of a daily newspaper? What conditions were conducive to consolidation? What conditions were a barrier to the adoption of social and technological innovation? The data were grouped into geographic and social regions for analysis, using a special case of generalized least squares Independent variables included price as a proportion of per-capita income, percentage of the work force in nonagricultural labor, education, voting, and urbanization. Price proved the most powerful predictor Corrected R2s range from 22636 (m regions where newspaper growth took place very early or late in the period) to 67543 in the Midwest and Southwest The model will be applied to data from the industrialized countries of Western Europe in later work.

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N2 - This study offers a new approach to the problem of time-series studies and attempts to set up a model to account for the growth in demand for daily newspapers Using U S data on a state-by-state basis for 1850 to 1970, we have used a marketing approach What conditions were necessary for the survival of a daily newspaper? What conditions were conducive to consolidation? What conditions were a barrier to the adoption of social and technological innovation? The data were grouped into geographic and social regions for analysis, using a special case of generalized least squares Independent variables included price as a proportion of per-capita income, percentage of the work force in nonagricultural labor, education, voting, and urbanization. Price proved the most powerful predictor Corrected R2s range from 22636 (m regions where newspaper growth took place very early or late in the period) to 67543 in the Midwest and Southwest The model will be applied to data from the industrialized countries of Western Europe in later work.

The circulation of money in an economy in a macroeconomic ..

Communication theory maintains that the media do not simply mirror or reflect reality. Instead, through the use of words and images, the media represent, or depict in particular ways, the people, places, events, ideas, and institutions that constitute our world. Research that operates from a theory of representation asserts that media content is produced or constructed through a series of complex choices about precisely how to depict a given topic—what to include, what to exclude, what to emphasize, what to minimize. The purpose of such research is not to evaluate the truth claims made by a given text—is what this story says accurate?—but rather to reveal the subjectivity inherent in practices of representation and to detect patterns of representation that contribute to particular definitions of, and particular ways of understanding, the object of study (see Hall, 1997). This means that newspaper reportage on health is the product of decisions by reporters and editors about how to cover all the possible domains encompassed by the term “health,” which stories properly belong to the health beat, and which aspects of those stories should be highlighted.

Spreading the News: Social Determinants of Health Reportage ..

This study offers a new approach to the problem of time-series studies and attempts to set up a model to account for the growth in demand for daily newspapers Using U S data on a state-by-state basis for 1850 to 1970, we have used a marketing approach What conditions were necessary for the survival of a daily newspaper? What conditions were conducive to consolidation? What conditions were a barrier to the adoption of social and technological innovation? The data were grouped into geographic and social regions for analysis, using a special case of generalized least squares Independent variables included price as a proportion of per-capita income, percentage of the work force in nonagricultural labor, education, voting, and urbanization. Price proved the most powerful predictor Corrected R2s range from 22636 (m regions where newspaper growth took place very early or late in the period) to 67543 in the Midwest and Southwest The model will be applied to data from the industrialized countries of Western Europe in later work.

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