The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go.
Kraft Food Company
Kraft Food Company
Being in business is not easy. There are situations when an entrepreneur is faced with challenging situations. This means he has to make choices that are risk taking. According to Kraft Food Company, their system is not any different. They undergo challenges as like any other business. However, they have different strategies; they follow to avoid extreme situations. There are certain steps that various companies follow. The generic strategies followed by Kraft Food Company are cost leadership, differentiation, niche focus and Preemptive move (or first-mover advantage). These strategies relate to comparative advantage.
Understanding these concepts is vital. However, applying them practically may be the biggest issue. Kraft Food Company defines its norms in a manner that helps it to achieve its goals. The company makes it a point to use the least expenses and maximizes profits. For example, instead of having many workers, it uses machines that can be operated by few employees. Before a decision is made there is need to research and use the most effective ideas. In addition when applying the cost leadership strategy, the aspect of production of quality products is appreciated (Deardorff, 1997, p. 5). This attracts more consumers and profits gained. In terms of differentiation, Kraft Food Company makes it a point to produce unique products. Their foods are so tasty but the manner they are packed makes it more attractive. For example, the establishments of reusable tins make it more advantageous to buy food from Kraft Company. Niche focus is ideally important. This means that Kraft Food Company makes sure they follow a given order, makes certain kinds of food or focuses its market on specific consumers. For example, it may decide to make foods that are enjoyed most buy kids depending on area of location. Therefore, all these strategies act as competitive advantage solution. They look at what other food companies and try to be unique to be the best producers and sellers.
As earlier said there are many challenges that face businesses and companies. This includes Kraft Food Company. The challenges opportunities and benefits that a company follows will depend of the strategic choices made. This means that, thorough research has to be done and decisions should be group based. For example, Kraft Food Company may face a challenge of low demand. This is common on certain times of the year. However, there is always a solution if one digs deeper. The company can have a variety of options that can cover up for certain low seasons when sales are low. In case they dealt with foods that attract children a lot, then they can organize to bring up another company in different location. This company should focus more on producing foods that favor another group of people. The ideology is to maintain the sales in one area in case another area is less productive (Costinot, n.d., p.7). There are situations when seminars are more important. Allowing some executive employees to indulge in international meetings can give the company a heads up on where they are going wrong. In addition, there are certain Employees who feel motivated when their efforts are recognized (Cristini, 2011, p.4). Therefore giving them a treat or an abrupt increment can motivate them more. Certain challenges can be worked on while the benefits increase if the employees are appreciated.
Most organizations neglect the fact that the environment is important to the people. These include noise and smoke. Kraft Food Company has always figured ways to sustain the environment. In case of waste produce, they dump it at the correct site. Under most occasions their waste produce act as manure. Therefore, they sell them out to farmers. This increases their sales even though it may be little. In addition, they help the farmers produce more raw materials to make their finished products. This makes the community happy and healthy in the end. Through identifying their course and need for expansion they adhere to the environmental rules. Kraft Foods Company knows that sustaining the environment will expand their business. Apart from considering the community, they help themselves by being healthy. The employees are entitled to maintain high standards of hygiene. This is important because if the employees are dirty they may get diseases. In addition, some may fail to go for check up and may contaminate the products they produce. This can be a disaster as it may affect the consumers. This will mean that they are putting the company at stake. Finally, the company makes it a point to follow the sanitary and Phytosanitary measures as desired by world health organization (Warriner, n.d., p. 1). This helps them to use the right proportions of preservatives in order to be accepted for international exportation.
In conclusion, Kraft Food Company is strategic in its duties. It makes all the necessary steps to achieve the company’s goals. There is nothing special in Kraft Food Company. Instead, they are creative and apply the generic principals of comparative advantage to meet its expectations.
Flavors: Asparagus, Bean,Cream of Celery, Cream of Potato, Green Kern, Green Pea, Lentil, Mushroom, Mock Turtle, Oxtail, Yellow Pea with Bacon, plus BeefBouillon cutes, Chicken Flavor Bouillon Cubes, Norwegian Kippered Herrings and Kipper Snacks (recipes for Norwegian KipperedHerring Sandwiches, Planked Cutlets of Norwegian Kippered Herring, Mock Omlet of Norwegian Kippered Herring), Stickney & Poor'sSpices (boxed), Liberty Paper Baking Cups (cupcake papers, also pie collars, chop frills, croquette skewers, & paper doilies),), Wesson Oil (can), KitchenAid electric mixer, R & R Plum Pudding (Richardson & Robbins), Burnett's Vanilla Pudding (box), Bensdorp's Royal Dutch Cocoa, Durkee's Salad Dressing (bottle, ready to pour on salad), Lea & Perrin's WorcestershireSauce ("One teaspoonful to every can of soup."), Virginia Dare Wine Jelly (Sherry or Port flavors), Kraft Cheese (American,Pimiento, Swiss, boxed), Hay's Five Fruit (bottle, use for sauce on ice cream, puddings, waffles, fritters and cereals), Deerfoot Farm Sausage, Carnation Milk (cans, "From Contented Cows," recipe for Carnation Cream Caramels), Bell's Seasoning (box), Kitchen Bouquet (concentrate for gravies), Mintalade ("translucent green crystals are a decoration on the plate.
Corporate giants such as the National BiscuitCompany (Nabisco), Campbells, Swift, General Mills, Quaker Oats, Kraft, Jell-O, and Hershey'sprovided products, "invented" recipes and created a steady demand for a wider variety of foods.
Kraft Foods "Marketing On The Go" - Kraft Foods is the largest confectionery, food, and beverage In 2008 Kraft changed the way companies will market their products, when they Web 2.0 is a term that to a certain extent redefines the uses of the internet or more .While there is no rigid differentiation between paper and paperboard, term used to refer to any heavy paper foods etc.
Founded as a cheese manufacturer in 1903, Kraft Foods Inc. (Kraft Foods) had
evolved into North America’s largest food and beverage company and the number
two player in the world. In 2004, Kraft Foods had operations in more than
155 countries. Although the company had previously been a division of Philip
Geoff Herzog, product manager for coffee development at Kraft Foods Canada (Kraft),
sat in his office after reviewing encouraging results for the single-serve coffee pod
system in Europe. On a typical day, Herzog would have used the office coffee station
for his morning cup of coffee, but today he had brewed his own cup using a
single-serve coffee pod machine. It was July 6, 2004, and Herzog had just learned that
Kraft Foods North America was planning an aggressive launch of coffee pods in the
United States. He had less than a month to decide whether Kraft should proceed with
a simultaneous launch in Canada, or await the U.S. results.
If Herzog went ahead with the launch, he would have to make several
decisions. First, since Kraft owned two major coffee brands in Canada, Maxwell
House and Nabob, a suitable branding strategy would be needed. Herzog would
also have to set a wholesale and a suggested retail price for the coffee pods, choose
which flavors to offer, and decide whether Kraft should use traditional distribution
channels or direct-to-store delivery (DSD). In addition, he would have to develop
an effective advertising and promotion strategy on a relatively limited budget.
Herzog knew that whatever recommendations he made, he would need to make a
convincing case that his plan would help Kraft expand its share of the Canadian
coffee market, while generating a satisfactory return on the company’s marketing